Portrait of Mariusz Dobrzanski, Head of Design and Design Director based in Warsaw, Poland.
Mariusz Dobrzanski
Head of Design / Design Director
Warsaw, Poland
I lead design teams, think like a product person, and stay close to the craft. Over 15+ years my path has moved from CIO and IT project management to scaling a design function at BOLD (Zety) from a single IC role to a 17-person team across 10 international markets. What holds it all together is curiosity. A designer without it becomes a decorator.
Design team grown at BOLD
1 → 17 designers grown at BOLD over 7 years
over 7 years
International markets
10 international markets at peak
at peak
Industries spanned
4 industries: IT, e-commerce, media, SaaS
IT, e-commerce, media, SaaS
Consecutive growth
3 years of double-digit year-over-year revenue growth
double-digit YoY revenue
Experience
Senior Design Manager
BOLD (Zety)
–
Warsaw, Poland
Led and scaled the design organization from 7 to 17 specialists (UX, UI, Research, Writing, Illustration) across 10 international markets. Reported directly to the VP of Design in San Francisco. Owned design strategy, org health, hiring, and delivery across BOLD's full product portfolio.
Built leadership structure from scratch: established 3 design leads, each owning a dedicated practice area (UX/Research, UI/Design System, Top-of-Funnel).
Contributed to double-digit YoY revenue growth across 2021, 2022 and 2023 as design's direct business impact.
Maintained and evolved a multi-brand, multilingual Design System enabling simultaneous experimentation across 4 brands and 10 language variants, an uncommon capability.
Championed UX Research infrastructure: introduced Dovetail as a centralized research repository enabling data-driven decisions at scale.
Oversaw end-to-end design of Sonara.ai, an acquired product redesigned and launched under BOLD from concept to release.
Designed an internal tooling interface for technical power users managing complex operational workflows at scale, translating data-dense processes into structured, actionable UI.
Embedded metrics-driven design culture: organized analytics training program for all designers; aligned design decisions to KPIs and business outcomes.
Senior UX Designer / Team Lead
BOLD (Zety)
–
Warsaw, Poland
Joined as Senior UX Designer and progressed to Team Lead. Grew team from 0 to 7 designers while continuing hands-on work on the CV Creator platform across multiple international markets.
Led the first market launch of the CV Creator platform under the InterviewMe and ZenResume brands, from MVP to fully experiment-driven production.
Designed the logic, dashboard, and user flows for Social Card within Zety.com, a feature that became the foundation for Bold.pro.
Restructured the Product Department via cross-functional retrospective, introducing self-organizing groups accountable for their own OKR-driven metrics.
Initiated Design System development for the platform from scratch.
Implemented Hotjar and introduced automatic session tagging via Google Tag Manager, allowing PMs and designers to observe user behavior within specific A/B test variants.
Designed and facilitated a modified Design Sprint that delivered a winning A/B test result.
UX Team Leader / Senior UX Designer
MAM (New Media Ventures)
–
Warsaw, Poland
Designed and launched jamam.pl: full design cycle from research through delivery.
Designed a complete internal CRM system across dozens of iterations.
Introduced guerrilla research as a regular pre-project practice.
Senior UX Specialist
Okazje.info
–
Lodz, Poland
Identified and resolved mobile conversion drop through responsive grid redesign. Confirmed via statistically significant A/B test.
Built automated KPI monitoring system pulling daily Google Analytics data with threshold-based alerting.
UX Designer & IT Specialist
Freelance / Self-Employed
–
Lodz, Poland
Designed mobile and web applications for clients across various industries, handling the full UX process from research and prototyping through testing and analytics.
Combined design work with technical implementation, including front-end development and analytical environment setup.
Chief Information Officer / Project Manager / IT Specialist
CEWE Sp. z o.o.
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Poland
Progressed over 17 years from IT Specialist through Project Manager to Chief Information Officer, building technical and leadership depth across CEWE Group (CEWE and FOTOJOKER brands), one of Poland's largest photo printing companies.
Oversaw ~150 computers, ~25 servers and ~30 network devices across all Polish branches with a team of 5 IT staff, managing labs in Warsaw, Grudziądz and Kędzierzyn-Koźle.
Led the technology-side delivery of the Fotojoker e-commerce platform launch, acting as the company's representative in collaboration with an external agency. Oversaw agency work end-to-end from requirements through delivery, contributing to a significant commercial success in the Polish online photo printing market.
Managed strategic IT projects including SAP implementation, RFID time tracking system, MMS processing system and WAN infrastructure deployment.
Built custom infrastructure monitoring and process status systems in Linux/Unix, .NET and Bash, tracking production pipeline health with threshold-based alerting.
Designed and implemented log analysis systems for critical production processes, enabling real-time operational visibility across manufacturing environments.
Delivered solutions for Onet, Interia, Rossmann, Tesco, T-Mobile, Heyah.
IT Manager
Redbean “La Terre” Sp. z o.o.
–
Lodz, Poland
Led a mixed team of programmers and graphic designers delivering projects for the banking sector.
Owned end-to-end project management including contract negotiation and client relationships.
